Harley-Davidson has finally announced its new dedicated electric bicycle brand known as Serial 1 Cycle Company. The stunning new electric bike that it says will go on sale in March 2021. For now, the company is showing off its first prototype model.
The name Serial 1 is a reference to “Serial Number One,” the nickname for Harley-Davidson’s oldest known motorcycle built in 1903. The bike’s design, with its white tires, leather saddle and handgrips, and sleek black frame, are meant to harken back to that first prototype.
Serial 1 is led by former Harley-Davidson employees, including Serial 1 president Jason Huntsman, who worked at Harley since 2013, including as the company’s director of its internal eBicycle development effort. Serial 1 will have two headquarters. Engineering will be based in Milwaukee, in a Harley-Davidson building. Serial 1 is also opening an office in Salt Lake City Utah.
Harley-Davidson wouldn’t offer up any specs. Just based on the photos, Serial 1 has a mid-drive motor, a belt drive system, a frame-integrated battery, frame-integrated headlight and taillights, and a leather accents.