Hyundai to reuse automotive materials for NY Fashion Week
Hyundai Motor Company is partnering with ready-to-wear fashion brand Zero + Maria Cornejo to host Re:Style, an exclusive cultural event showcasing a creative upcycling collaboration between the automotive and fashion industries.
The event will take place on September 6, the opening night of the 2020 S/S New York Fashion Week, at the trendy Public Kitchen restaurant in New York.
A teaser video of the event has been launched online https://youtu.be/DrHmUjDcA38
Re:Style focuses on upcycling, an emerging cultural trend that encourages the transformation of car seat materials into new products. The event will present a vision for the creative reuse of automotive materials for fashion and connect with people who care deeply about the environment and seek more ethical consumption...