Tuesday, August 16

A new chapter begins. Harley and Hero officially teamed up

Harley-Davidson has been having a rough time in India. In September, 2020 Harley-Davidson had announced that it has wrapped up its sales and manufacturing operations in India. In fact, Harley was evaluating options to retain its presence in India under the company’s new business strategy.

As of October 27, 2020, Harley and Hero have officially teamed up. Because it’s a partnership, there’s something in it to benefit both parties. Under the terms of this new agreement, Hero will use its vast network to both sell and service completely built-up (CBU) Harley-Davidson motorcycles. Additionally, it will sell parts and accessories for these bikes through both a Harley-exclusive dealer network, as well as Hero’s own existing dealer network.  

Currently, Hero is the biggest volume-seller in the country—but its bikes and scooters are all small-displacement commuter models. If it wants to expand its offerings to other segments, this could help. Hero MotoCorp will also develop and sell a range of new premium motorcycles under the Harley-Davidson banner. While no further details in this regards have been revealed as of now, these could likely be entry-level Harley-Davidson motorcycles that would primarily be targeted at various Southeast Asian markets including ours.

Harley-Davidson’s current contracts with dealers in the country expire on December 31, 2020. After that date, it’ll be both a new calendar year and a new chapter in Hog ownership for Indian customers. It is being anticipated that under the new joint venture with Hero MotoCorp, even much lower displacement Harley-Davidson motorcycles will see the light of the day, perhaps, after a couple of years.

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