Friday, March 24

Hyundai to reuse automotive materials for NY Fashion Week

Hyundai Motor Company is partnering with ready-to-wear fashion brand Zero + Maria Cornejo to host Re:Style, an exclusive cultural event showcasing a creative upcycling collaboration between the automotive and fashion industries.

The event will take place on September 6, the opening night of the 2020 S/S New York Fashion Week, at the trendy Public Kitchen restaurant in New York.

A teaser video of the event has been launched online  

Re:Style focuses on upcycling, an emerging cultural trend that encourages the transformation of car seat materials into new products. The event will present a vision for the creative reuse of automotive materials for fashion and connect with people who care deeply about the environment and seek more ethical consumption.

The event’s theme, “saving the planet in style,” will see collaboration between Hyundai Motor Company, Hyundai Transys (a Hyundai parts company and one of the premier car seat manufacturers in the world) and New York based-fashion brand Zero + Maria Cornejo.

For the project, Hyundai and Zero + Maria Cornejo have produced a 15 piece capsule collection reusing the leftover leather produced after the seat development by Hyundai Transys and upcycled Zero + Maria Cornejo fabrics

Zero + Maria Cornejo is recognized as a eco-friendly designer brand known for using natural dyes, natural silk, and materials that require minimal oil, and is also renowned for taking the conservation of natural ecosystems and environmental issues into consideration. Zero + Maria Cornejo is famous for being worn by numerous celebrities and luminaries.

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