Friday, March 24

Dainese and AGV celebrates 115 years launching Anniversario Collection

Two brands, one mission. Dainese and sub-brand AGV are celebrating 115 years of combined experience in providing safety for riders and other sport enthusiasts.
On the occasion, the duo have released a special Anniversario Collection with Dainese’s 45 years and AGV’s 70 years of history been painted on the canvases of 14 themed T-shirts and two exclusive leather jackets. The painting on canvases represents the evolution of the brands’ technology and a tribute to three motorcycling legends.


(From Brand Website)


This is the ultimate Dainese symbol: 12 world champion suits, all belonging to riders that raced for the Veneto brand. A round-up of art and colours that not only represents Dainese’s significance in the world of motorcycle racing but also allows us to take an unparalleled journey through time in just one image. Where there is motorcycling and victory, there is Dainese.



This logo recaptures the imagery found on a significant Dainese garment, the Moto 72 jacket. The”Patriotic” colours of red, white and blue are key in America. In the centre, there is a stylised café racer.



This “demonic” figure is one of the sketches that Lino Dainese had an architect friend of his draw at the start of his project: to create clothing for motorcyclists with his name on. Another suggestion was then chosen, a faun, the current stylised devil that, over the course of its 45 years, has undergone various updates.


One of the iconic garments created by Dainese is the glove as we know it today. When starting to think about the hands of riders in 1980, there was a turning point when, in 1995, Max Biaggi debuted a glove with composite protection in carbon and Kevlar for the knuckles and back of the hand. It was a momentous change and the reason why it is used today as the symbol on the Anniversary t-shirt.



If we had to choose just one garment that is symbolic of Dainese, it would without a doubt be the back protector. Created in collaboration with Barry Sheen in 1978 and designed by Marc Sadler, it recalls the scales of a lobster, which is how it got its name. But three years later, in 1981, it gains definitive recognition: Freddy”Fast” Spencer suffers a disastrous fall during the Kyalami Grand Prix trials. He is left uninjured despite crashing into dangerous South African curbs at high speed, thanks to his back protector. From then on, this accessory becomes as important as the helmet for every rider.


When you think of Airbags, you think of Dainese. It was back in 2000 when the first D-air® system was developed by the Veneto company, which officially presented it at the exhibition in Munich. In 2004, the patent receives a specific definition thanks to the participation of the Safety Research Project, headed by the engineer Cossalter. In 2006, it sees its first real activation on the track. In 2007, D-air® Racing is created, designed for sporting use: during the Valencia Grand Prix trials, Simone Grotzky activates it for the first time. In the following year, 2008, the D-air® street tests begin. From 2009, specifically during the German Grand Prix, at least one rider from each class wears D-air® racing. From 2011, the system is available to the public.



Speed Demon, the red triangle in the shape of a stylised devil, is Dainese’s symbol. It was created in 1972, when the company was founded, and is based on a faun, a figure of Roman mythology and a god of nature. In 1981, it is radically redesigned, then finally becomes what it is today after its last redesign in 2005.


The Dainese logo that symbolises the name of the company underwent significant restyling in 2016. Here is the text, cleaner than it was in the past and elongated, for a more dynamic look.



The company’s historic trademark stands out against the clothing’s brown colour, which recalls the leather of the first AGV helmets. Red and green are the colours of Piedmont, while the five intersecting circles are the same as those of the Olympics, designed by Pierre de Coubertin in 1914. The AGV acronym stands for Gino Amisano, the founder’s name and surname, and Valenza, his place of birth.



This logo was an important part of AGV’s success in the Seventies, which depicts Giacomo Agostini’s helmet as seen from behind (just as his rivals so often saw him). The three colours have always been a key part of the brand; the font, on the other hand, changes from upper case – as in the early days – to lower case.


On the occasion of its sixtieth anniversary (2007), AGV radically restyles the brand. The shield shape is kept and is very visible, being placed on a spherical shape that is the upper part of the helmet. The lettering is more modern, but doesn’t lose its previous identity. The colour black appears and there is more of the colour white, and an outline is added, which increases its visibility when placed on backgrounds of the same colour.



One number, one champion. One colour, and one rider. It’s a rule in every sport, when representing a champion. And the number 7, in motorcycle racing, just like red, white, yellow and black, immediately makes you think of Barry Sheene. Born in 1950 in England to a father who was a mechanic and a mother who was a cook, Barry entered all the Motorcycle GP classes from 50 cc to 750 cc, but achieved far less than he could have (twice champion of the 500 cc, in 1976 and 1977). But he won 23 races and made his mark, because he was the biggest character of them all. Known for his exuberant riding and resulting falls, Dainese tested its first back protector with him.



There is no one like him. We are talking about”Mino”, also known as Giacomo Agostini, the most successful Motorcycle GP rider with 15 championships and 122 races. He began collaborating with Dainese in 1975 and, through him, we saw the introduction of colour (suits were all black before), thicker leather and double protective straps that do not compromise the fit. The partnership between Agostini and Dainese didn’t just last until his final race but continued into his later career – which was also a success – as team manager. Today, Giacomo is an ambassador for the Molvena brand.



In 1978, a “Martian” landed at the Motorcycle GP, an overseas rider who, thanks to his dirt-track and Goodyear tyre experience, rode his Yamaha 500 with a unique and personal style that made the motorcycle glide. His name was Kenny Roberts, and he won his first Grand Prix and those of the next consecutive two years. He drove a black and yellow motorcycle, is a Dainese rider and helped to create the first knee slider, which protects the knee as it continuously hits the ground. When you see yellow and black, you think of him. Here is the t-shirt that celebrates the umpteenth Dainese champion.


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