Thursday, July 9

Fashion brand Dior gives Vespa scooter a makeover

France and Italy has come together for this epic collaboration between the Parisian couture House and the iconic scooter brand with the Vespa 946 Christian Dior. 

The two brands – both founded in 1946 – have come together to create a limited-edition scooter that marries their individual histories in one covetable item, set to land in Dior boutiques, as well as a selection of the Piaggio group’s Motoplex locations, next spring. 

The Dior Vespa was designed by Maria Grazia Chiuri, the creative director of Dior’s women’s collections and makes for the perfect link between the Roman designer’s work at the famed French luxury house and her Italian heritage. Coincidentally, 1946 marks the very same year that Dior opened the doors to its maison in Paris and the one in which Vespa released its first scooter in Italy.

The Vespa 946 Christian Dior model sees the scooter’s retro appeal reimagined with a fashion slant. The scooter gets a beige paint with contrasting blue leather seats, gold trims on the wheels, mirrors, handlebar ends and luggage rack, among other areas. Then there is the generous smattering of Dior’s iconic oblique motif across the front mudguard and body panels. And if that’s not enough, the scooter is also available with optional accessories such as a half-face helmet, top box and bag patterned with the Dior oblique mark.

Mechanically, the scooter is identical to the standard Vespa 946. It is powered by a 125cc, three-valve, air-cooled engine that develops 11.8hp and 10.33Nm or torque.

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