Thursday, February 9

Supercar Blondie – the most popular female influencer in the world

Alex Hirschi known as “Supercar Blondie”, is an Australian social media celebrity, presenter, and vlogger. What began as a casual hobby has blown into a full-time career filled with world-travels where she gets access to some of the most exclusive cars on the planet.

She is best known for her automotive videos, which she posts on a regular basis on Facebook, Instagram and YouTube. Her Facebook page has more than 8 million followers, her Instagram over 6 million followers, and she has over 3.5 million subscribers on YouTube.

Alex had a passion for cars at an early age. She learnt how to drive when she was just 11. The first car she owned was a Mitsubishi Lancer.

Hirschi studied Journalism & Business at Queensland University of Technology before moving to Dubai in 2008. For 9 years, she was a newsreader and presenter for a talk radio show on Dubai Eye 103.8, where she interviewed many celebrities including John Travolta, Jake Gyllenhaal and Liam Neeson.

Having previously worked as a presenter with Dubai Eye 108.8, Alex decided to take a leap of faith last year, and go into working on social media fulltime. That includes travelling around the world, and creating videos for Facebook, Instagram and YouTube. In 2018, she left the radio show and became a full-time influencer on social media.

Devel Sixteen - a 5,000 bhp hypercar
Supercar Blondie Devel Sixteen – a 5,000 bhp hypercar

In 2018, Supercar Blondie became the first person, outside the manufacturing company to get behind the wheel of the the Devel Sixteen – a 5,000 bhp hypercar that is the brainchild of a UAE businessman and has been in development for a while.

In February 2019, Arabian Business named her as one of the top 30 most influential women in the Arab world. She was awarded Influencer of the Year by Esquire Middle East, Vlogger of the year by Cosmopolitan Magazine ME and Lifestyle Influencer of the year from the Monaco Influencer Awards.

Supercar Blondie Lamborghini Huracan LP610-4

In April 2018, she took delivery of a Lamborghini Huracan LP610-4; an experience that was uploaded on her YouTube channel. The car, named Lucy, has featured in many of her adventures and has undergone several color transformations. However, it looks like the romance with Lucy is over as she recently put up the car for sale or may be sold.

In August 2019, her first TV Show called Car Crews with Supercar Blondie launched on Insight TV.

Alex is known for her fun take on cars and is now one of the biggest automotive entertainers in the world.

Alex ‘Supercar Blondie’ with Nik Hirschi

Alex is married to Nik Hirschi. Like his wife, he is a passionate car enthusiast but keeps most of his acts behind the scenes as he helps his wife achieve fame and stardom. He does occasionally pop up every now and then in Supercar Blondie’s videos and images on social media.

Today, there are several things Alex loves about her job, such as being able to drive some truly incredible cars around the world. She did laps with Stig from Top Gear on a track in the UAE, and even drove the Batmobile — the apotheosis of beautiful, fast cars – from the 1989 Batman movie. And, when she’s not reviewing a supercar, she drives her own BMW i8 – dubbed The Silent Beast.

Source: Supercar Blondie Instagram

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