Tuesday, December 6

TVS Radeon launched. To take on the likes of Hero Splendor

TVS Motor Company has unwrapped its new 110cc commuter motorcycle called the Radeon. The new Hero Splendor 110 & Honda CD110 Dream rival named TVS Radeon has been priced aggressively at Rs 48,400 (Ex-Showroom).

The Radeon was the basis of the Phoenix 125 when it was first showcased as a concept model at the 2012 Auto Expo.

The new motorcycle gets the same 109.7 cc single-cylinder engine that is used in the Star City+. It puts out 8.3 bhp at 7,000 rpm and maximum torque of 8.7 Nm at 5,000 rpm. The engine is mated to a 4-speed gearbox and has a fuel tank capacity of 10 litres. It has a claimed fuel efficiency of 69.3 kmpl.

Targeted primarily at young customers, the Radeon employs a brand new design and is built on a tubular steel chassis. The motorcycle is also equipped with TVS’ synchronised braking technology which offers better control when braking and also avoids skidding under panic braking. It also has features such as long seat, USB charging spot, 5-step adjustable rear shock-absorber and a grab rail for the pillion rider as well.

The company will start the delivery of this new motorcycle next month and is the second big launch of the year after the TVS Apache RR310 and the TVS NTorq. TVS Motor Co sees a big opportunity especially in Tier-2 and rural market and aims at 44% market share in this segment.

The company aims to sell over 2 lakh units in its first year of sales in the Indian domestic market. The target customer for the Radeon is a tech-savvy rural buyer, the company aims to target the rural millennial with this new offering. Here are all the details on the new TVS Radeon that is set to disrupt the 110cc commuter segment motorcycle in India.

TVS is looking to strengthen its 110 cc bikes portfolio in India. TVS looks to manufacture 2 lakh units of the Radeon in the first year. The deliveries will begin next month. This particular segment has a lot of models with companies such as Hero MotoCorp, Bajaj Auto and Honda Motorcycle and Scooter India having multiple models in the 100-110 cc segments.

Image Gallery: TVS Radeon

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