Peugeot has revealed a new logo to mark the brand’s “upmarket” growth following a decade of transformation. The company says its new design is reflective of the company’s recent moves upmarket and the introduction of several new electric vehicles. The first actual product to wear the new logo will be the next-generation Peugeot 308.
The new design, which recalls its logos from the 1960s, has been created by the Peugeot Design Lab in collaboration with the company’s global brand design studio.
The new logo will be present on almost everything related to the brand, starting with its online presence. Peugeot’s customer sites also have a new design, which is said to be more intuitive, simpler, and more immersive. In addition, you’ll see the new logo on Peugeot’s showrooms, marketing materials, social channels, etc.
It is the 11th logo to be used by the French marque since 1850 and will be rolled out as part of Peugeot’s transition to electrification. By the end of 2021, the brand plans for 80 percent of its European sales to be electrified models, and 100 percent by 2025.