Saturday, August 15

Day: May 3, 2017

Godrej & Boyce launches Bambusa – bamboo bicycles
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Godrej & Boyce launches Bambusa – bamboo bicycles

Godrej & Boyce, the holding company of the Godrej Group, launched Bambusa, its premium range of bicycles built from bamboo. The frames of the Bambusa bicycles are entirely bamboo, giving them a durability and lightness unmatched even by conventional steel and aluminum-frame cycles. Moreover, they are more sustainable to make as bamboo is a fast-growing grass and therefore very sustainable. Their manufacturing process is not reliant on electricity from coal-burning power plants, and the economic benefits of their manufacture are spread along every step of the process, from sourcing-to-sale.     Commenting on the launch, Vijay Crishna, Executive Director, Godrej Lawkim said, “At Godrej & Boyce, we are constantly striving to come out with ever more innovative...