To regain lost grounds in the Indian car market, Tata Motors (TML) is banking on new products such as upcoming compact car Bolt and better customer satisfaction efforts. The company is hoping for double-digit sales growth in the next fiscal. TML’s new compact sedan Zest is receiving good response from the market.
The company received bookings of 5,000 units last month. With the Bolt slated for launch on January 22, the company will have another new product to add to the sales momentum.
In order to enhance customer experience, Tata Motors is also stepping up efforts to make it better with Bolt than what it had done for Zest. The company has trained 1,276 people exclusively for Bolt on both soft and hard skills and how to deal with customers better.
In December 2014, Tata Motors had reported a 30 per cent growth in passenger vehicles sales at 12,040 units, compared to 9,272 units in the December 2013.
Tata Motors had fallen behind the likes of Honda, Toyota and Mahindra & Mahindra in the Indian passenger vehicles market from being the third largest player at one point of time as its products, including the Nano, failed to deliver.