Royal Enfield has collaborated with four custom builders across India in a bid to promote motorcycle personalisation. The list of customer builders includes – Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom Works.
With this tie up, Royal Enfield’s models: Classic 500 and Continental GT have been curated into unique custom motorcycles reflecting the spirit of personalisation.
Each of these four motorcycle design brands have added their uniqueness in the design of these bikes. The modifications that have been done are mainly aesthetics as the performance bit has been left unchanged.
Royal Enfield clarified that this is purely a collaboration and that it is not selling the customized bikes. The tie-up with the designers is to promote the motorcycle customising in India. However, the company has launched T-shirts and Gear products which will be available at existing dealerships, company stores, exclusive gear stores (EGS), online gear store (OGS) shop-in-shop (SIS) and e-commerce portals Flipkart and Myntra.